Suspect PHLH
Raising awareness about rare disease can be difficult. PHLH is a rare disease that is not well known, and is very hard to diagnose. HCPs must diagnose and treat PHLH within hours in order to save a patients life.
To bring the campaign and awareness to life we explore different website navigation, horizontal. Combining that with a parallax effect allowed us to ,are it look like the patients were lost within a forest and with the symptoms appearing and disappearing like smoke around them.